Our Mission

CAPP is in the business of taking a great project, identified through our “Make the Case” competitions, and then providing the infrastructure to empower the world’s stakeholders to adapt, replicate and scale that good project in many other places. This model will be repeated with new stakeholders, programs and regions as CAPP’s facilitation expands. 

Our Story

March 2020: Co-Founders Launch CAPP

The Commitments Accelerator for Plastic Pollution “CAPP”) program was created in early 2020, and operates under the auspices of Doug Woodring’s Ocean Recovery Alliance.  It was formed as a result of its UN Environment’s funded 98-page report published in early 2020 titled “Crafting High-Impact Voluntary Commitments to Prevent or Reduce Marine Litter.” CAPP’s mission is to help support, facilitate and incubate initiatives that reduce or prevent plastic pollution from entering our ocean. Its four co-founders hail from the U.S, Europe and Hong Kong.  


In 2020, it secured the active engagement of two flagship nations, the governments of Curacao and Fiji, both island states who have serious proactive efforts to prevent plastic waste, and where the threats of climate change and plastic waste is considerable. Beyond working with its flagship nations, CAPP also found itself launching its first external program in India.  This came in the form of the “Make the Case” Competition, for MBA and technical students nationwide, to find top initiatives in India preventing plastic waste (http://cappindia.in).

In early 2021, the CAPP team, led by Kate, Arno and Simon, established its first collaborative community –for one of CAPP’s flagship nations, Curacao. — by working closely with both Curacao government members and also companies and non-profits within Curacao. On July 30th, CAPP recently led our first entrepreneurial workshop featuring one of Curacao’s young companies focused on taking plastic waste generated on the island and creating new products.

The CAPP Co-Founders

Rob Steir

Rob is a co-founder of Frontline Waste, a waste-to-energy company, focused on developing countries and islands, featuring a 20-100 tons/day slow-pyrolysis solution. He is also a consultant for Ocean Recovery Alliance where he was the main author of a January 2020 United Nations-funded report “Crafting High-Impact Voluntary Commitments to Prevent and Reduce Marine Litter.

Doug Woodring

Based in Hong Kong, Doug is the Founder of Ocean Recovery Alliance, a non-profit organisation focused on bringing innovation solutions, technology, collaborations and policy together to impact positive improvements for the health of the ocean. He was the winner of the prestigious 2018 Prince Albert Prize for Innovative Philanthropy for his work with the ocean.

Katrina Pugh

Katrina is on the faculty at Columbia University’s Information and Knowledge Strategy Master of Science Program . She researches and leads networks seeking to innovate and scale up knowledge globally. She is on the board of LYRASIS, a global open source non-profit, and has written three books on collaboration, including:

Sharing Hidden Know-How (Jossey-Bass/Wiley)

Smarter Innovation (Ark Group) 

Arno Boersma
Arno is a founding partner of Island Impact, a strategy firm for islands. A knowledge strategist, Arno worked for various multinational firms and development agencies. He was the director of UNDP’s Center of Excellence for the Sustainable Development of Small Island Development States.

Simon Trussler

Simon is a digital experience expert and information architect for IKnow, LLC, a firm focused on information and knowledge design. Simon was the former Chief Knowledge Officer and consulting Partner at Boston Consulting Group (UK, Sweden, US) and an SVP at Health Dialog. 

Our Partners

Chris Cogley

PR/Communications Guru

Chris is a freelance writer and communications veteran with a background in natural resources. As the communications manager for an international housewares company, he is responsible

for developing and implementing the annual public relations plan,

including crafting and distributing press releases, product spotlights, and promotional campaigns for print and online media outlets.

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About Ocean Recovery Alliance